Funeral Home Marketing Blog

Local Services Ads: The Basics Google’s Local Services Ads are a special type of search ad specially designed for businesses in certain industries that serve a local area. They are available for everything from plumbers to animal shelters to mechanics. Importantly, funeral service providers are also eligible to run Local Services Ads (LSAs). When you…

It’s All About Data Digital marketing runs on data. In fact, the high quality and vast quantity of data that digital marketing produces is one of its key assets. In many ways, this data is one of the key things that can make digital advertising more effective than traditional marketing. But the key to data…

The Hype Around AI Funeral Home Technology I don’t need to tell you that artificial intelligence (AI) has been one of the hottest topics this year. We’re told that it will change work as we know it, bring about the end of the world, and revolutionize education. The possibilities, both negative and positive, seem endless.…

Funeral Personalization Is Important to You and the Families You Serve Today’s families want more personalized funeral services than ever before. The great thing is that many funeral directors are up to the task and happy to go the extra mile to make your families happy. But do potential client families know this when they…

I’ve been helping small businesses of all kinds rank higher on Google for well over a decade. During this time, I’ve noticed a few common misconceptions that many business owners have about search engine optimization (SEO) in general and especially about local SEO. The lessons I’ve learned helping businesses in highly competitive industries are especially…

Is Your Funeral Home Inclusive? Is your funeral home a welcoming place where people from all walks of life can feel comfortable? More importantly: if you claim your funeral home is an inclusive place, do members of the community know this? Many funeral homes claim to strive to be all things to all people, yet…

Differentiating Your Funeral Home Online Funeral service is all about service. You serve families and your community during difficult times. You are trusted with the responsibility of caring for a deceased loved one. When families come to you, they expect you to be able to help them in their time of need. And they assume…

Recent Activity with the FTC Funeral Rule As most funeral directors are aware, the Federal Trade Commission (FTC) is in the process making changes to the Funeral Rule. In October 2022, the FTC announced it would retain the rule and is considering amending parts of it. The main focus is on whether to require funeral…

Marketing Trend Analysis for Funeral Homes Predicting the future is hard. In January 2020, not many people in the funeral industry would have predicted the massive impact that the pandemic had on funeral service. The sudden increase in the importance of your online presence caught many funeral directors by surprise. As many commentators have since…

Plan Strategically to Avoid a Slow Death Successful marketing and growth don’t happen by accident. You need a funeral home marketing plan that has clear goals and actionable steps to get you there. A need for a plan is hardly unique to funeral homes, but the funeral industry faces a particular set of challenges. Death…