Funeral Home Marketing Blog

Death Care Takeaways from the Leading Google Search Conference in 2024 (MozCon)

June 14, 2024

What is MozCon and How Does It Relate to the Funeral Industry? Last week I was at MozCon, the premier meeting of digital marketers and SEO leaders. It’s always an inspiring venue to hear from major industry players and explore the latest trends in digital marketing. Representatives from the leading advertising agencies and the marketing…

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Google Local Services Ads for Funeral Homes

February 28, 2024

Local Services Ads: The Basics Google’s Local Services Ads are a special type of search ad specially designed for businesses in certain industries that serve a local area. They are available for everything from plumbers to animal shelters to mechanics. Importantly, funeral service providers are also eligible to run Local Services Ads (LSAs). When you…

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Digital Marketing KPIs for Funeral Homes

November 20, 2023

It’s All About Data Digital marketing runs on data. In fact, the high quality and vast quantity of data that digital marketing produces is one of its key assets. In many ways, this data is one of the key things that can make digital advertising more effective than traditional marketing. But the key to data…

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Artificial Intelligence and Its Impact on Funeral Homes

August 17, 2023

The Hype Around AI Funeral Home Technology I don’t need to tell you that artificial intelligence (AI) has been one of the hottest topics this year. We’re told that it will change work as we know it, bring about the end of the world, and revolutionize education. The possibilities, both negative and positive, seem endless.…

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Conveying Personalization Through Your Web Presence

June 12, 2023

Funeral Personalization Is Important to You and the Families You Serve Today’s families want more personalized funeral services than ever before. The great thing is that many funeral directors are up to the task and happy to go the extra mile to make your families happy. But do potential client families know this when they…

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Common SEO Misconceptions Funeral Homes Need to Know About

April 26, 2023

I’ve been helping small businesses of all kinds rank higher on Google for well over a decade. During this time, I’ve noticed a few common misconceptions that many business owners have about search engine optimization (SEO) in general and especially about local SEO. The lessons I’ve learned helping businesses in highly competitive industries are especially…

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Building a More Inclusive Funeral Home

April 12, 2023

Is Your Funeral Home Inclusive? Is your funeral home a welcoming place where people from all walks of life can feel comfortable? More importantly: if you claim your funeral home is an inclusive place, do members of the community know this? Many funeral homes claim to strive to be all things to all people, yet…

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What Makes Your Funeral Home Unique?

March 27, 2023

Differentiating Your Funeral Home Online Funeral service is all about service. You serve families and your community during difficult times. You are trusted with the responsibility of caring for a deceased loved one. When families come to you, they expect you to be able to help them in their time of need. And they assume…

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The FTC Funeral Rule and the Future of Online Funeral Pricing

March 9, 2023

Recent Activity with the FTC Funeral Rule As most funeral directors are aware, the Federal Trade Commission (FTC) is in the process making changes to the Funeral Rule. In October 2022, the FTC announced it would retain the rule and is considering amending parts of it. The main focus is on whether to require funeral…

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Funeral Home Marketing Trends for 2023

February 23, 2023

Marketing Trend Analysis for Funeral Homes Predicting the future is hard. In January 2020, not many people in the funeral industry would have predicted the massive impact that the pandemic had on funeral service. The sudden increase in the importance of your online presence caught many funeral directors by surprise. As many commentators have since…

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