Recent Activity with the FTC Funeral Rule As most funeral directors are aware, the Federal Trade Commission (FTC) is in the process making changes to the Funeral Rule. In October 2022, the FTC announced it would retain the rule and is considering amending parts of it. The main focus is on whether to require funeral…
Read MoreMarketing Trend Analysis for Funeral Homes Predicting the future is hard. In January 2020, not many people in the funeral industry would have predicted the massive impact that the pandemic had on funeral service. The sudden increase in the importance of your online presence caught many funeral directors by surprise. As many commentators have since…
Read MorePlan Strategically to Avoid a Slow Death Successful marketing and growth don’t happen by accident. You need a funeral home marketing plan that has clear goals and actionable steps to get you there. A need for a plan is hardly unique to funeral homes, but the funeral industry faces a particular set of challenges. Death…
Read MoreWhat is a funeral SEO strategy? SEO is search engine optimization. It means improving a website so that it appears higher on search engine results pages. In essence, a funeral SEO strategy is about what to do to become a top result on Google. What Google wants People use Google to find products, services, and…
Read MoreWhat makes something the best funeral home website? This might seem like an utterly subjective question. After all, there is often a massive range of opinions about what the “best” thing in any category is. When it comes to a website, however, we can be more precise about what exactly makes one better than another.…
Read MoreHow important is marketing my funeral home? Unless you’re the only funeral home in your area, marketing should be a major component of your business’s success. More and more people are moving around more frequently and have fewer ties to the communities in which they grew up. A generation or two ago, you could probably…
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