Google Ads for funeral homes put your name at the top of Google when families in your area search for a funeral home, cremation or pre-planning. Lindenwood Marketing manages Google Ads (pay-per-click, or PPC) and Local Services Ads as one package for funeral homes and cremation providers: we choose the searches worth paying for, keep out job seekers and obituary lookups, and report the calls your ads produce. Management starts at $499 a month, with no long-term contract, and your Google Ads account stays yours.
At Lindenwood Marketing, we are Google Ads experts. We specialize in creating highly targeted ads that put your funeral home in front of people who are searching for funeral and mortuary services. That puts you in the best position to serve more families. You’re not doing a service to families or your business if nobody can find you when an at-need case arises.
Lindenwood Marketing’s team of skilled professionals takes the burden of online marketing off of your funeral home so that you can focus on providing the best service to families in need.
Where We Come In
Running a funeral home is hard work. There are the constant pressures of dealing with grieving families, staying up to date with changing regulations and technologies, and the everyday stresses of running a business, not to mention the challenges presented by direct cremation and industry consolidation. Do you really want to add navigating the constantly shifting world of online advertising to your to-do list? That’s where we come in. We are experts in Google Ads/PPC. It’s our job to stay at the leading edge of advertising and bring cutting edge techniques to your funeral home’s online marketing. Unlike big advertising agencies who work with any client in any industry who is willing to pay, Lindenwood Marketing only serves funeral homes. That means we have unmatched knowledge of your industry and its customers.
What is PPC Advertising?
PPC is pay per click advertising. That means you only pay for the ad when someone actually clicks on it. Google Ads runs a highly sophisticated PPC advertising program that allows for extreme customization. This allows you to only run ads at certain times of day or in certain areas. Because Google Ads can be updated and changed all the time, it allows us to constantly refine and modify your funeral home’s ads so you can achieve the best results.
Local Services Ads for Funeral Homes
Local Services Ads put your funeral home at the very top of Google, above the regular ads, when families nearby search for a funeral home. You pay per lead, not per click, and you only show in the area you serve. We set up and maintain your profile, service area and budget, and we review every charged lead and dispute the ones that are not real families, so you get credited for junk calls.
