How can social media marketing help my funeral home?
Lindenwood Marketing manages social media marketing for funeral homes, starting at $499 a month for single-location homes. That covers sponsored Facebook posts, targeting to the ages and ZIP codes you serve, and daily optimization; premium plans add custom video and creative. There is no long-term contract, and every month you see what the campaigns produced.
Book a 20-minute call to see what it would look like for your funeral home.
Social media marketing for funeral homes
Your funeral home is probably on social media. You very likely have a Facebook page, and you might even update it frequently. But what are these accounts actually doing for your funeral home? It used to be that social media companies would promote posts from businesses and service providers, but those days are over. Now, if you want your posts to be seen by your target audience, you need to run paid ads. (Social media platforms make their money from ad sales, after all.)
The key to effective social media marketing lies in creating lots of engaging content. Then you need to get it in front of the right people in the right area at the right time. When done well, this can be a powerful tool that reaches people who need your funeral home’s services.
Best for pre-planning, not at-need
When a loved one has just died, families search Google, so at-need calls come from Google Ads and Local Services Ads. Pre-planning is a longer decision, which gives sponsored posts aimed at the right ages and ZIP codes time to work. That is where social media earns its keep.
Funeral home Facebook marketing
For funeral homes, social media marketing mostly means Facebook, because that is where the people planning ahead spend their time. The platforms change their advertising tools often; keeping up with that is our job, so it does not have to be yours.