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Social Media is Filled with AI Slop from Funeral Homes AI slop is bad for your business and bad for your customers. Yet so many funeral homes are churning out low-quality content that ultimately hurts their businesses and ruins their brands. What looks like a quick and easy way to create new content actually poses…

Why Google Reviews Matter More Than Ever for Funeral Homes In today’s digital age, your funeral home’s online reputation can make or break your ability to serve families in their time of need. While word-of-mouth referrals have always been crucial in the death care industry, online reviews have become equally important. This comprehensive guide will…

The Why of American Deathcare What do funerals look like in Norway, and how do Norwegians think about deathcare? I can’t say I’ve spent much time pondering these topics. But when I found myself reading a book written by two Norwegians about death, funerals, and memorialization in Norway and throughout the world, it got me…

Google Is the Top Source of Internet Traffic: What Should I Do? It should come as no surprise that Google is the gateway to the internet for most users. Google accounts for over 90% of all queries on search engines. That means being able to be easily found on Google is crucial. But what does…

What is MozCon and How Does It Relate to the Funeral Industry? Last week I was at MozCon, the premier meeting of digital marketers and SEO leaders. It’s always an inspiring venue to hear from major industry players and explore the latest trends in digital marketing. Representatives from the leading advertising agencies and the marketing…

Local Services Ads: The Basics Google’s Local Services Ads are a special type of search ad specially designed for businesses in certain industries that serve a local area. They are available for everything from plumbers to animal shelters to mechanics. Importantly, funeral service providers are also eligible to run Local Services Ads (LSAs). When you…

It’s All About Data Digital marketing runs on data. In fact, the high quality and vast quantity of data that digital marketing produces is one of its key assets. In many ways, this data is one of the key things that can make digital advertising more effective than traditional marketing. But the key to data…

The Hype Around AI Funeral Home Technology I don’t need to tell you that artificial intelligence (AI) has been one of the hottest topics this year. We’re told that it will change work as we know it, bring about the end of the world, and revolutionize education. The possibilities, both negative and positive, seem endless.…

Funeral Personalization Is Important to You and the Families You Serve Today’s families want more personalized funeral services than ever before. The great thing is that many funeral directors are up to the task and happy to go the extra mile to make your families happy. But do potential client families know this when they…

I’ve been helping small businesses of all kinds rank higher on Google for well over a decade. During this time, I’ve noticed a few common misconceptions that many business owners have about search engine optimization (SEO) in general and especially about local SEO. The lessons I’ve learned helping businesses in highly competitive industries are especially…