Funeral Home Social Media Marketing That Families Remember
We post about your people and your work in the community on Facebook, with Instagram alongside it where it helps, then boost those posts to the families who live in the ZIP codes you serve.
- Free Facebook review, no obligation
- No long-term contract
- Funeral homes only
"Lindenwood provides excellent service and goes above and beyond."
Meet Sarah, one of our funeral directors. She grew up three streets from our chapel and has served families here for 12 years.
Join us for a free lunch and learn about pre-planning next Thursday. Bring your questions. Lunch is on us, and there is no obligation.
Illustration of Facebook posts from your own page, boosted so families in your service area see them, whether they follow you or not.
Build Your Name and Bring In Pre-Need Families
Social media does two jobs for a funeral home: it makes your name familiar across your area, and it reaches the families who are ready to plan ahead.
Brand building. Most families don't choose a funeral home during a Facebook scroll. They choose the name they already know and trust when a loss happens. Posts that feature your funeral directors, your staff, and your work in the community build that familiarity. Boosting them makes sure local families actually see them.
Pre-need leads. Posts about pre-planning, such as a lunch and learn or a free planning guide, invite families to ask, call, or come through your door. Posts like these need to be boosted to get real reach beyond your current followers.
Social media is not a replacement for Google. For families who need help today, Google Ads and Local Services Ads do the heavy lifting. Most funeral homes do best with both.
Post, Boost, Reach
We write posts about your funeral home, boost them to the ages and ZIP codes you serve, and keep the focus on families who live in your area.
Posts About Your People and Community
Meet the Team profiles, community involvement, and lunch and learns, written for your page in a voice families trust.
A Boost Behind Your Posts
A boost is a paid ad. It shows your post to the ages and ZIP codes you choose, not only to the people who already follow you.
Seen by Families Who Live Nearby
Local families see your name and your people again and again, so you are the funeral home they know when they need one.
This Isn't About Going Viral
The goal is not likes from people three states away. It is reaching the actual families who live in your service area.
| Our approach | Viral content | |
|---|---|---|
| Goal | Reach families in your service area | Likes and shares from anywhere |
| Who sees it | The ages and ZIP codes you choose | Whoever the algorithm finds |
| Content | Your people, your community, and your lunch and learns | Trends, memes, and gimmicks |
| Success looks like | Local families who know your name, and pre-need families who reach out | A big number that fades in a week |
Facebook Is the Cornerstone for Funeral Homes
The families you serve are on Facebook. That means Facebook is still the cornerstone of social media marketing for funeral homes. In some markets, being active on Instagram is beneficial, but this works best in conjunction with an active Facebook presence.
Social Media That Sounds Like Your Funeral Home
Families can tell a stock quote from an original post about real people, so everything we post is built around your team, your community, and your services.
Meet the Team Posts
Profiles of your funeral directors and staff that put a familiar face to your name before a family ever needs you.
Community Involvement
Sponsorships, local events, and the ways your funeral home shows up for your town. We share it so your neighbors see it.
Pre-Need Posts
Lunch and learns, planning guides, and invitations that give families a reason to ask, call, or come through your door.
Boosted to Your Service Area
We put a boost behind your posts so they reach the ages and ZIP codes you serve, including families who don't follow your page yet.
Actively Managed
We review how your posts and boosts are doing and refine content, audiences, and budget as results come in, without chasing day-to-day swings.
A Clear Monthly Report
Who your posts reached, how people responded, and what it cost, in plain language, with a call to review it whenever you like.
Funeral Home Owners on Working with Us
Lindenwood provides excellent service and goes above and beyond.
"Temmo and the team at Lindenwood Marketing have been a huge help to my funeral home. I know with them I'm not a number and that the success of my business really matters to them."
"Finally! A company who understands my industry. [They] have turned my business around and [are] on track to improving our leads in just 30 days."
Individual results vary.
Clear Social Media Pricing Before You Ever Get on a Call
One management fee covers your posts and your boosts, and your boost budget goes straight to Facebook.
Social Media Management
From $499 / month
Posts about your funeral home, boosted to the families in your area, managed by a team that works with funeral homes only.
- Meet the Team, community, and pre-need posts written for you
- Boosting to the ages and ZIP codes you serve
- Ongoing management of posts, audiences, and budget
- A clear monthly report on reach, response, and cost
- You keep your Facebook page and ad account
- No setup fee and no hidden fees. No long-term contract, cancel anytime.
Your boost budget is separate. Premium plans with custom video and creative, and multi-location firms are quoted after your free review.
Multi-Channel Digital Marketing
From $1,499 / month
Google Ads plus SEO, Google Business Profile management, social media management, and blog writing, all under one team with one report.
- Google Ads management
- SEO, local SEO, and AI search
- Google Business Profile management
- Social media management
- Blog writing
- One team and one clear monthly report
Websites are quoted after your free analysis.
Posts Families in Your Area Actually See
| What you get | Lindenwood Marketing | A general social media agency |
|---|---|---|
| Clients | Funeral homes and cremation providers only | Many unrelated industries |
| Content | Your people, your community, and your lunch and learns | Stock quotes, stock photos, and holiday cards |
| Who sees it | Boosted to the ages and ZIP codes you serve | Posted and hoped for |
| Boost budget | Paid by you, directly to Facebook | Sometimes billed through the agency |
| Your accounts | You keep your Facebook page and ad account | Accounts held by the agency |
| Reporting | Reach, response, and cost in plain language | Likes and follower counts |
| Terms | No setup fee, no hidden fees. No long-term contract. | Setup fees and lock-in contracts |
From Free Review to First Report
Here is what happens between your first call and your first monthly report.
Get Your Free Facebook Review
We look at your page the way a family would, check what funeral homes near you are posting and boosting, and estimate how many people in your ages and ZIP codes a starting budget would reach.
Approve a Plan and a Budget
We recommend the mix of brand and pre-need posts, the audiences to boost to, a starting boost budget, and what to expect in the first 90 days. Nothing runs until you approve it.
We Write, Post, and Boost
We write your posts, publish them to your page, and boost them to the families in your service area.
See Who You Reached
We refine posts, audiences, and budget as results come in, and send a monthly report on who your posts reached, how people responded, and what it cost.
With Us, You Are Not a Number
Lindenwood Marketing was founded by Temmo Kinoshita and Joshua Klopfenstein, who bring more than a decade of digital marketing experience in some of the most competitive industries. Funeral service is the only work we do.
The people who manage your social media know your account and your community. When you call, a real person picks up. No ticket queue, no waiting days for a reply.
"Funeral homes do so much for the families they serve. It's an honor for us to serve alongside those who have made helping families their lives' work."
Temmo Kinoshita and Joshua Klopfenstein, Founders
Questions Owners Ask Us About Social Media
How much does social media marketing cost for a funeral home?
Social media management starts at $499 a month for most single-location funeral homes and covers everything on the management side: writing, posting, boosting, and reporting. Your boost budget is separate, paid directly to Facebook, and you decide how much. No setup fee and no hidden fees.
What can social media do for my funeral home?
Two things. Posts about your team and your community build your name, so families across your area already know and trust you when a loss happens. And pre-need posts bring in pre-need leads: families who request pre-planning information, call you about pre-planning, or come to a lunch and learn. For families who need a funeral home today, Google Ads and Local Services Ads drive the most calls.
What do I get in the free Facebook review?
We look at your Facebook page from a family's point of view, check what the funeral homes near you are posting and boosting, and estimate how many people in the ages and ZIP codes you serve a starting budget would reach. It is free, and there is no obligation.
Do you only work with funeral homes?
Yes. We only work with funeral homes and cremation providers, so we already know which posts families respond to and which ones they scroll past.
What does it mean to boost a post?
A boost puts a budget behind a post so Facebook shows it to the people you choose, such as adults in the ZIP codes you serve, not only to your followers. A boosted post is a paid ad and is marked Sponsored. Some posts, especially pre-need posts, need a boost to get real reach.
Will you make our posts go viral?
No, and that is on purpose. A viral post is mostly seen by people who will never need your funeral home. We aim for the families who live in your service area, and we would rather reach them again and again than chase a big number.
I already post on Facebook. Do I still need you?
Your own posts are a great start. We add a steady plan of team, community, and pre-need posts, and boost them so local families who don't follow your page see them too.
Which social media platforms do you manage?
Facebook is our main focus because it is the platform most of your future families use: 71% of U.S. adults ages 50 to 64 and 59% of those 65 and older, according to Pew Research Center. We also manage Instagram accounts, though they work best in conjunction with active Facebook accounts.
How will I know if social media is working?
Each month we report in plain language who your posts reached, how people responded, and what it cost. We are happy to meet and walk through the numbers.
Is there a contract, and do I keep my accounts?
There is no long-term contract. You can cancel at the end of any month. You keep your Facebook page and your ad account.
Can you manage social media for a funeral home with several locations?
Yes. Each location can have its own posts, audiences, and budget, so firms with more than one location get a plan and a quote after the free review.
Should I run social media or Google Ads?
If you need calls from families who need help now, start with Google Ads and Local Services Ads. Social media builds familiarity and pre-need interest over time. Most of our clients do best with both, and we manage them as one plan. Learn about Google Ads for funeral homes.
See Who Your Facebook Page Is Really Reaching
Tell us about your funeral home and we'll show you how your page looks to families, what funeral homes near you are doing, and how boosted posts could build your name and bring in pre-need families.
- Your page, reviewed from a family's point of view
- What funeral homes near you are posting and boosting
- How many people in your ages and ZIP codes a starting budget would reach
Request Your Free Review
Schedule a free consultation and we will prepare your Facebook review before we talk.
Schedule My Free ConsultationFree and no obligation.
Prefer to talk? Call 1-888-408-8837